To bring a real product experience to the people we created the first CLP that could wirelessly charge your smartphone – by just holding it onto the CLP. Or as we call it:

the IKEA Power Poster.

A clear design and headline mechanic invited users to get their phones out and charge them for free. Doing so they became part of the ad, as they stack to the posters and pointed at the headline while charging. But we went one step further, thanks to built in NFC technology we could send them right onto the IKEA web page, where they could buy the product or get more information.

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