Classic Volkswagen’s stay the way they are thanks to Volkswagen Classic Parts’ service. A fact we needed to bring back into existing customers’ minds. So we kept true to the time our customers’ cars originate from.

And produced a radio commercial. One that we didn’t broadcast via the airwaves – we sent it via mail. On a cassette.

 

Cannes Lions

BRONZE (Design)

 

LIAA

BRONZE (Design)

 

ADC

Auszeichnung (Dialogmarketing)

 

NewYorkFestival

3 x Finalist Awards

 

OneShow

Shortlist